I'm Eleanor Delaney — founder of OWL and a passionate advocate for owner-run businesses.
My journey started in Ireland, growing up in a hardworking entrepreneurial family. That early exposure shaped how I see business: practical, people-driven, and built on resilience. By my early twenties, I was serving as CFO for multinational companies across Europe and Africa — gaining a deep understanding of both structure and scalability.
But my mission today is more personal: to help business owners reclaim their time, reduce operational chaos, and build companies that support their lives — not consume them.
Over the years, I’ve partnered with founder-led teams across sectors, using process design, automation, and smart systems to transform the way they work. The result? Businesses that run smoother, scale faster, and feel better to lead.
When I’m not building systems, you’ll find me hiking the Mendocino coast, swimming in the Pacific, or enjoying a long dinner with great friends and a full-bodied red wine. Nature refuels me — just like simplicity and clarity refuel the businesses I work with.
At OWL, we empower owner-led businesses to grow without burning out.
We do this by capturing the systems that matter, automating what’s repetitive, and applying innovative technology — all with a focus on clarity, simplicity, and sustainability. Our goal is to give business owners more time, more control, and more freedom to focus on what matters most.
OWL stands for Order, Workability, and Leverage — the principles at the heart of everything we do. Whether we’re documenting a process or designing a custom Power App, our goal is always the same: to help you run a better business, with less stress and more strategy.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.